*here’s a hard truth. I *really* don’t know what the hell nuanced means yet. But I’ve looked up the definition, used it in a couple senstences and have a pretty creative brain. So I am going to use the term and concept of nuances in the post. The HARD truth is, I may use it in the wrong context and if I do, hopefully someone out there can guide me LOL to the correct way of using it. I think. I’ve got it though. But not 100% sure*
I have had many kinds of job in many different industries. One industry I want to use as a creative illustration of what I am getting at in this part of the series of TRUTH, is sales. I want to compare and contrast as to how it relates to what BW are going through in the dating arena.
Most people do not know exactly much about what a sales representative or sales person does other than harass you to buy something they are selling (lol). But there are so many different functions that go into being a professional business sales rep. And there is an actual FORMULA to being a successful sales rep even in the face of uncertainty (i.e nothing is final in sales until you actually get a YES and some ACTION towards buying the product/service you are selling).
In sales, you have products and services. And one thing you will always have in sales, the driving force behind sales is COMPETITION. Almost any product or service has some sort of competition. You may be selling a product or service that has very low market share compared to a competitor or competitor(s) who have much bigger market share than your product.
There are a number of reasons why a competitor may have more market share than your product.
- They could have better financial backing; which means more advertising and marketing dollars are spent promoting the product and service to people, therefore reaching a larger audience and ultimately gaining a large percentage of the targets reached
- The product may come from a company that has been around for years and where many people feel safer in doing business with a more stable company
- The competitor’s product may have put more $$ and such behind developing the product giving it a better advantage than a smaller company without the $$ or resources to create the best product out there
- The product can satisfy the needs of the larger market because of its ability to produce its output due to the company’s resources to create and push out more to satisfy the market
So think of this in terms of BW and our “PRODUCT”. We are the underdog small market share product (WOMEN) trying to compete against the same product – WOMEN (of other races) for some market share in the love, marriage, dating arena.
Right now, the market share belongs to Non-Black women, by SHEER numbers and because they belong to the most powerful groups of men in the world. Our product is just as good in many cases, but we do not have the NUMBERS, marketing, promotional dollars and backing or power compared to our competitors to really take much of the market share. The competitor can even use much of their resources to pull out our products not so great attributes. We can do the same, but it will not have the same impact because of our lack of power, resources and finances to do such.
And that is OK! Because usually what a smart salesperson does who knows where they stand in terms of the competition, they will adjust and strategize a way to make the best and most impact they can with the product they have.
In many cases if you cannot affect the larger market share of your competitor, you can still chip away at it and gain a great percentage of it based on your potential and need. But you also have to have a majority of the same valuable qualities as your competitor to EVEN compete in the first place. Being a woman alone is not enough. And because your product is smaller, you have to work much harder to prove its worth to the market.
You do not NEED the entire market to buy your product to be successful. All you need is to get enough people to see the value in your product and give you their business over the competitor. But always be mindful, these people can easily go to a much easier to obtain competitor if your product doesn’t deliver or if your product is causing too much STRESS or isn’t serving the purpose the intended party bought it for.
Because no large competitor with a great deal of market share owns ALL OF THE MARKET – you can get in where you fit in (if you play your cards right).
So. In essence. If you are a “underdog” product with a very small chance of owning the greater market share (just by the reality that you do not have the financial backing to compete with larger competitors with more $$ and resources and power), you will find your NICHE and get in where you fit in.
This is something and a secret I learned in a job where I was selling a medication that had more and larger well known competitors on the market. These other two competitors put together owned over 75% – 80% of the market. When I first started that job, I was trying to get every doctor to write my product over their product. I wanted them to VALIDATE my product over the competitors. *UHM NO BOO BOO!*
And many of them wouldn’t because they (1) had more experience with the other product (2) had a more developed relationship with the reps of the other products (3) were reluctant to try something new that had not be proven for as long as the competitors (4) because the competitors did a great job of pointing out the “supposed superiority” of their product over mine. And I found I was running into a dead end taking this route. However, there was some problems that came along with the competitors product, where my product didn’t have.
And so I finally figured it out. To be successful, I have to promote the uniqueness and VALUE of my product as opposed to trying to steal all of the market share from my competitors. And my product HAD TO DELIVER on that value. And because it did deliver, and I built credibility and trust with my customers, they began being loyal to my product, writing it, promoting it to their patients, and even recommending to others doctors. WORD OF MOUTH! And I made GOOD money selling a product that only had maybe 5-10% of the market, but was growing more and more. BUT, I was never so silly as to believe, that my product was going to steal all or even MOST of the competitors share.
So I started positioning my product as such. I focused on the QUALITY, EFFICACY, EFFICIENCY and lack of side effects my product had. I didn’t BASH the competition. Because when you bash the competition, that means you really can’t stand on your own value and have to try to take their value to win. And no one likes to deal with people who cannot see or sell the value of their own product vs. always bashing and putting down the competition.
No one likes or does business with sales people or reps who BEG, whine, run guilt trips on the consumer for not giving them a chance, complain when they do not get their way or get the sale.
No one does business with a “messy” rep or product who is going to bring their business down and cause strain and stress.
No one wants to do business with messy people. If your product is messy, full of problems, and can’t deliver based on the quality they are looking for, you will lose out to the competition. And not only that, once word of mouth gets around that your product is not worth the time or trouble or stress (after people have had issues with it) YOU’RE DONE!
Especially if there are plenty other same type products out there that they can pick from and get pretty much the results they want. When this happens, you lose all credibility, your products reputation is shot and it’s a wrap. Chapter 7 – BANKRUPTCY. Get to filing. No one wants to do business with you!
Here’s the deal BW. You are not going to be validated by the larger global society. You better have on you’re A GAME if you want to stay winning and want your product to grow or maintain a solid position in the market. White skinned people of the world – They have a product that keeps them in power (their race of women who give birth to the very image and people who are in power).
That means instead of crying about how the bigger competition is always winning, spend you energy focusing on selling YOUR UNIQUE PRODUCT to the niche market that will buy and validate it. BUT MAKE SURE, when you start promoting it, that it’s UP TO SPEED to the market, because you only get one chance when you are the small dog on the porch. The big dogs are bigger and plentiful and will squash you out, if you do not come with your A game.
And what you will find and need to accept and be SATISFIED WITH, is – that person (i.e MAN) that choose s to buy your unique underdog small market share having product (YOU – and entering into a relationship with you), will be the only person to validate you.
And you need to be completely satisfied with that because you will NOT get global validation from the larger market because you just do not have the numbers, resources to sustain the larger markets need for sex, relationships (i.e NON BM NEED NON BW simply because of their numbers. BW do not have enough numbers to even sustain these men even if all of them one day woke up and said they wanted a BW.). These Non BM would be FOOLISH to forgo the certainty of this long standing well-resourced and financed product (NON BW) in the name of going for one that cannot sustain them.
THAT MEANS, that you will never get the same marketing and promotion that your powerful competitor with larger numbers will get. Your product is too unique and small to get the same marketing and promotion. And until your product gets the backing financially and resource wise to compete on that greater scale, you need to be satisfied with the niche smaller market you have and stop seeking the impossible.
In laymen’s terms – BW’s beauty will not suddenly appear on every billboard, TV show, magazine etc. Dark skin will not be the new standard EVER unless dark skinned people worldwide suddenly create infrastructures to compete on a global level. All people who resemble closest to the bigger competition (white skinned peoples) with more power and influence will be highly valued because its human nature want to go where the resources and power flows to sustain people.
Dark skinned peoples of the world cannot sustain themselves in this world, let alone someone else. However, the white skinned peoples are keeping everyone FED. And that is who will be valued – the people who look closest to them. That is the world you and I live in now. Who knows. Maybe the in the previous world or next world it will be the other way around. That is of NO CONCERN to us. We gotta live and maintain in THIS CURRENT world.
Men in droves will not suddenly start seeing BW as the standard. It doesn’t even make sense when you look at it from a numbers perspective – they’d be STOOPID to cut off their noses to spite their faces. That is because the most powerful groups of women come from men and races who for centuries have created a structure, infrastructures, power and influence to SUSTAIN themselves and NOT YOU.
No one is looking to put another group before their own. All people in power are working to keep and hold onto that power. So you will never get the same validation, marketing and promotion beauty wise that Non Black women do. And you need to be completely satisfied with that and understand it.
And that will not change (at least not now) in this world unless Black people suddenly and miraculously become the most powerful group in the world. And we all know this will never happen because we have had ample chances to make this happen and the men of our race have squandered it EVERY.SINGLE. TIME for their own personal gain and at the expense of its race, culture and women.
So get used to it! Get used to colorism in the global arena where White skinned women (who come from the most powerful groups worldwide) will maintain the status quo in terms of standards of beauty and where everyone else who wants a piece of the resources, influence and power will value and promote anything closest to those who have it.
You can keep trying to peddle your product to the masses and trying to force them to accept and promote you over the product that has more numbers, more financial backing, more resources and who can sustain the larger market, OR you can accept the HARD TRUTHS (Black people simply do not have the power, influence and structures to compete) and get your product in where it fits in.
Find its niche market that wants to do business with you because they see the value in you. And to do so without looking bitter and whining about the competition and how it’s not fair or right that everything caters to them and more people are buying their product.
That’s the way TIT-IS and you will not change it by complaining, crying , whining, trying to figure out ways around it.
The NUANCE here is you can be successful with your product, if you accept the truth about where it stands in the market and use that to strategically find the customers that see the value in your uniqueness and be SATISFIED with those loyal smaller market of customers instead of always looking to the bigger market where you don’t have the resources to compete and satisfy the need.
In every big general picture is a nuance. BW need to understand and embrace nuances because those are the little things that I call “getting thrown a bone” while being a toy poodle in a dog fight with a pit bull. That is how today even in spite of the bigger picture of racism, lack of power and infrastructure, I , you, we can still get educated, get as much resources as possible, live as good or as bad as we choose, and pretty much freely move about the cabin as we see fit.
That’s the nuance in this – there are enough people who are working against racism that it benefits the powerless (BW) to get a piece of that big pie. But you aint going to get the whole or even half of the pie – so just accept it. Take the small piece and make it work. If you squander the small piece of the pie you have, you are going to have a very very tough time creating a new slice for yourself.
The jagged pill is the hard truth, and the nuance is there’s water to help it go down a bit easier if you choose to find it and drink it.
And that’s THE TRUTH.
Next up ————–> Don’t Stay Losing: EMBRACE SIMPLICITY